Designer in residence at the San Francisco Fashion Incuabator, Lia Larrea shares with me her design journey from the hills of Ecuador to San Francisco.

Please subscribe, share with a friend and leave a review!

In this episode you will learn:

- Lia's journey from Ecuador to America.

- Her love for design, fashion and inspiration.

- Her inspiration for her line, Lia Larrea.

-  Designer in Residence at the San Francisco Fashion Incubator.

- Key learnings on building her fashion business.

- Inspiration for her new Spring 2015 collection.

Enjoy

xx

Jill

Anna Santeramo, CEO and founder of the new brand new on demand app, StyleBee. Which delivers makeup application and hair styles on demand.

Please subscribe and leave a review.

In this episode you will learn:

-  The idea and birth of the new brand new beauty app, StyleBee.

- The process.

- Services include: Makeup Application and Hairstyling.

- Trustworthy practices.

- Currently in the LA market and San Francisco market.

- Growth and expansion plans.

- Android on line and IOS users via mobile.

Enjoy the episode

xx

Jill

Anna Min Designer of the petite fashion line, of Min- Edition shares her story with me about the founding of Min-Edition, the petite market and how the San Francisco Fashion Incubator has helped her to grow her business.

Please subscribe, share with friends and leave a review!

In this episode you will learn:

- Anna's transition from engineering to the design world.

- All about the petite market.

- Apparel Arts learnings.

- Min-Edition Spring 2015 line

- SF Fashion Incubator and how it has helped her grow her business.

Enjoy xx

Jill

CEO and Founder of the new fashion app- Stylematic, Karen Song shares with us on this new platform that allows you to have your own personal stylist with you at all times!

Please subscribe, review and share with friends!

In this episode you will learn:

- CEO and Founder Karen Songs background and what led her to start the new fashion app Stylematic.

- Starting your own fashion app.

- How this pocket stylist works.

- Marketing tips and tricks.

Enjoy

xx

Jill

Amanda Scarlett Smith is an english designer living in San Francisco, she describes her journey to San Francisco and how the Fashion Incubator has helped her build her fashion business.

Please subscribe and leave a review.

In this episode you will learn:

- The influence of Central St Martins fashion design program.

- Designing for the London Opera, Lion King and movies such as the Duchess.

- The San Francisco Fashion Incubator and how it has helped her to define and grow her business.

- The Spring 2015 collection of Scarlet Smith debut this September 2014.

- Her inspirations for her collection.

- Her creative process.

Enjoy

xx

Jill

In part 2 with Stephanie Bodner, we discuss the benefits of buying high-end lingerie, special techniques, lingerie trends and more!

Please subscribe and leave a review!

In this episode you will learn:

- Stephanie discusses her marketing tactics and strategies that have worked.

- Upcoming events.

- Tips and advice for buying high end lingerie

- The tango knicker, ' the step in'

- Lingerie trends for Spring 2015

- SF bay area style

Enjoy

x

Jill

Lingerie designer , Stephanie Bodner discusses the birth of a brand, formally known as Honey Cooler Handmade, now re-branded as Evgenia. She is a designer in residence at the Fashion Incubator in San Francisco, this is part one.

Please subscribe and review!

In this episode you will learn:

- Stephanie tell us all about being a designer in lingerie, her background and journey.

- Designer in Residence at the Fashion Incubator in San Francisco.

- The re-branding process she is going through.

-How Evgenia is inspired by the 1920's and 1930's .

- All about lace!

- Her journey at the Fashion Incubator and what she has learned.

Enjoy!

Jill

www.jillsiefert.com

In this Fashion Tech Tuesday episode, I interview, CEO, Iain McCready of Cortexica where he shares his insights about this new find similar fashion technolgy is evolving and will disrupt the way in which we shop!

Please subscribe and leave a review!

In this episode you will learn:

- The name , Cortexica- where it derives from.

- Cortexica this business to business technology platform.

- The new style app Style Thief from Kates Bosworth

- 95% accuracy rate

- How this new technology will help clients with onboarding of inventory.

-How this technolgy has deep learning to make searches more relevant.

- FashTech London and San Francisco soon to be in NYC and Austin.

- What Find Similar technology can do.

- And the future - breaking down proper street style fashions!

Enjoy the episode!

Jill

In Part two, Jeanne Allen, Executive Director of the Fashion Incubator San Francisco, talks about the new chapter in her life and the birth of the incubator which houses 6 emerging designers each year. Now going on it's 3rd successful year here in San Francisco, CA.

Please subscribe and leave a review !

In this episode you will learn:

- In Part 2 with Jeanne Allen, she discusses the birth of the fashion incubator in San Francisco.

- Fashion Incubator of San Francisco is a 5013c non - profit business supported by Macy's and the City of SF Mayors office.

- 6 Designers in Residence each year.

- Goal is to create jobs and growth in the fashion sector!

-The process- open call in October and designers start in March.

- Located in Macy's Men's building, recycled office.

- The program consists of 25 master classes covering all business aspects of fashion.

- The board consists of an amazing roster of people.

- Mentors and experts like John Casado, Roger Case, Linda Ellerd and Jake Wall.

- Oct 9th Union Square Event.

- They conduct pop up shops, NYC trip to Macy's headquarters, Designer showroom visits, participate in the Junior League Annual Fashion Show.

- $400 month rent per designer not including cost of creating collection.

- Resources such as SBA and Renissance Entrepreneur Center.

Enjoy!

Jill